TORONTO, JUNE 15, 2004 - Jake Gordon & Associates is pleased to announce the start of an integrated multimedia promotional campaign for IP World Canada 2004, Canada's IP-Based Business Communications Solutions Show.

This comprehensive and carefully planned promotional campaign will target Canada's Business and IT executives from coast to coast, and will reach all media channels - Print, Radio and Television. The campaign has four major objectives:

• To increase the awareness of corporate executives - whether from small, medium or large organizations - about the business values of IP Communications in delivering higher productivity and lower operational costs;
• To promote IP World Canada as the premiere business networking venue with the leaders of the Canadian IP industry;
• To promote the educational value of the IP World Canada 2004 3-day eductional conference; and
• To publicize the industry-wide showcase to be featured at the IP World Canada 2004 2-day exposition

The campaign kicked off with a 4-colour banner advertisement that was published this morning on the bottom of the first page of the National Post, Canada's second largest daily business newspaper, with over 600,000 readers all across the country. The advertisement date was selected to coincide with the publication of the FP Telecom Report.